Your gateway to business success hinges on five critical elements:
Ensure your business is the first one customers find in local searches. By optimizing your Google Business Profile and securing top rankings in Google Maps, you'll drive more foot traffic and gain a competitive advantage.
Ensure your business is the first one customers find in local searches. By optimizing your Google My Business profile and securing top rankings in Google Maps, you'll drive more foot traffic and gain a competitive edge.
Local SEO puts your business in front of the right customers in your area. By improving your rankings in local search results, you’ll see an increase in high-intent local searchers ready to take action.
Stand out with a strong online reputation. Actively manage reviews and customer feedback to establish trust, enhance credibility, and turn satisfied customers into loyal brand advocates.
Don’t just attract visitors—turn them into customers. Zenup’s expert-led conversion optimization ensures your website is designed to drive engagement and convert traffic into sales, with up to 200% higher conversion rates.
Today, 50% of all Google searches result in clicks to paid ads and Google Maps, while the remaining traffic goes to organic SEO results. To thrive in this environment, your business needs a comprehensive, balanced strategy covering all these areas.
See immediate results with focused campaigns.
Increase local visibility and customer engagement.
Rank higher with sustainable, organic growth.
We helped an accident attorney in New York City increase traffic from Google Maps by 450%. We also were able to optimize their paid marketing campaign to increase leads by 37%.
Overall, we were able to increase their total leads by 215% within 6 months.
Paid
Google 
Local SEO
Our team started driving results for a personal injury law firm by increasing its local visibility, client inquiries, and booked cases.
In Google Maps within 4 months
Increase in website visits
More inbound calls
More consultations booked
We helped a local dental office grow by bringing in new patients and improving their online reputation.
In Google Maps in 3 months
Growth in new appointments
Increase in local traffic
more 5-star reviews added
We helped a plumbing company improve its Google Maps rankings, optimize its Google Business Profile, and implement local SEO strategies to drive more visibility and customer inquiries.
In Google Maps in 5 months
increase in calls from Google Business Profile
Increase in local traffic
Increase in form submissions
Stay connected with our experts effortlessly through our intuitive dashboard. Whenever you have a question, our team is just a click away.
Gain full visibility into your SEO campaign with detailed, real-time reports. Track your website’s ranking, see the work in progress, and measure the impact SEO makes on your KPIs.
Local search engine optimization, or local SEO, helps location-bound businesses show up online. Search engines like Google want to match search intent, so they show different results based on the search location, like “real estate agent in San Francisco” or “best boba near me.” Local SEO is a set of marketing strategies to improve your visibility in these searches, helping potential customers find you when they need your services.
Most people search online before choosing where to shop, eat, or hire local services. Why does that matter? If your business doesn’t show up in search results, customers will choose one that does.
This is great for small local businesses–you’re only competing with similar businesses in your local area, not national brands. Local SEO helps you attract more calls, website visits, and foot traffic. It’s cost-effective because the traffic is so targeted. People are searching for what they want right now, right where they are–make sure they can find you!
Optimizing for local search means following a different set of ranking factors and best practices. With local SEO, you aim to rank for searches like “contractor near me.” With regular SEO, you target keywords like “how to remodel my kitchen.
Since the ranking factors are different, the SEO strategies that work for organic search results won’t always help your local rankings. Local SEO relies heavily on proximity, local citations, and online reviews. None of those factors directly impact organic rankings.
When a search engine detects a search has local intent, it will show local business listings based on distance, relevance, and prominence. Google SERPs show a mix of local organic results and a local pack.
Local SEO improves these signals with consistent business information, customer reviews, and a website optimized for local searches.
Not necessarily. You can start with a Google Business Profile and a social media page or two. However, a website gives you control over your brand, builds trust, and serves as a reliable source of information for customers and search engines. As your business grows, having a website will help strengthen your credibility.
Yes, you can get started with local SEO for free. There is no cost to claim your Google Business Profile or encourage more reviews on Yelp or Bing Places. However, investing in local SEO tools or professional local SEO services can help you see better results–especially in competitive markets.
It depends on your available time and budget. For most small businesses, yes. Local SEO delivers a strong return on investment because it connects you with potential customers when they’re ready to buy.
It depends. As mentioned above, you can get started with local SEO for free. Depending on the other businesses in your area, that might be enough to earn you a feature in a local pack.
For more saturated markets, there are a range of options to suit every business. Tools like Moz Local and Semrush’s Listing Management cost less than $100 a month. SEO service providers–like us at ZenUp–can cost anywhere from several hundred to several thousand dollars per month. The key is to pick an option that aligns with your budget and local SEO goals.
Unlike PPC advertising, SEO can’t produce immediate results. Local SEO efforts can take weeks or months. It depends on how competitive your local SERPs are, what your competitors are doing, search volume for different local keywords, and how many people in your area search for your services. There are no guarantees.
The best way to see local results faster is to stay consistent: collect reviews, earn local backlinks, and improve your content.
A local pack is a Google search feature that highlights three local businesses on a map. Google features businesses based on proximity, relevance, and reputation. Map pack results usually appear above organic search results, so they easily drive traffic to your physical location or website.
You can use local SEO strategies to increase your odds of getting featured in the local pack. Make sure your business name, address, and phone number–your “NAP”–are consistent across platforms. Actively gather and respond to customer reviews. Most importantly, claim your Google Business Profile.
The map pack rankings have additional ranking factors. Where your business ranks will depend more on your reviews, your ability to match the search intent, and how to measure up to other local results. The good news is that simply being part of the map pack results will drive your search traffic.
A Google Business Profile is a free listing that helps your business to show up in local searches and on Google Maps. It was called Google My Business (GMB) until 2021. It’s an important ranking factor for Google's local pack and local organic results.
Your GBP displays your address, hours, contact information, and customer reviews. Keep it updated when you are closed for a holiday or run a promotion. This is usually the data Google will use in the local 3-pack, so make sure it is accurate!
Google provides in-depth, up-to-date instructions, but we’ll offer a quick overview here.
A citation is any online mention of your business’s name, address, and phone number. Your NAP may appear in local business directories, third-party review sites, local newspapers, and on social media. For best practices, try to keep your NAP citations consistent–but if they aren’t, don’t worry too much. Search engines are now better at recognizing slight variations, so minor inconsistencies won’t hurt your rankings as much as they used to.
Local SEO services help your business show up better in local search results, making it easier for nearby customers to find you. Just like an inviting storefront in the offline world, a strong local SEO strategy welcomes people to your business online.
A local SEO service provider will likely start with an audit of your Google Business Profile to check for accuracy and completeness. Then, they review your citations, online reviews, on-page SEO, technical SEO, and backlink profile. More advanced local SEO services include local keyword research, link building from relevant local sources, and tracking performance metrics such as keyword rankings, click-through rates, traffic, and conversions.
Local SEO strategies are the techniques used to improve visibility in local search results. For example, if you hire an SEO agency for reputation management, they may recommend you respond to negative reviews professionally, acknowledge positive reviews quickly, identify recurring themes in client feedback, and encourage satisfied customers to leave more reviews. These strategies work together to strengthen your digital presence while building trust with potential clients.
Start with consistency: your business information should match everywhere online. If your website says “123 Main Street” but your Google Business Profile lists “123 Main St.”, search engines might not see these as the same address. The same goes for your business name–don’t use “Jane Smith, LMFT” on your booking page but “Jane Smith - Licensed Marriage and Family Therapist” on your social media. Consistency matters.
Don’t stop there. Optimize your homepage by incorporating on-page and technical SEO strategies to create a great user experience. Research local keywords and search intent to understand what potential customers are looking for–and then offer it. Create content like blog articles or videos that solve common customer questions, and tie it to how your services can help. Your goal isn’t to just get more clicks–it’s to convert those clicks into customers.
The best way to find valuable local keywords? Think like your customer. What words do they use to describe what they need? How do they phrase their search? What do they call specific parts of your local area?
Google’s autocomplete suggestions, competitor research, and local SEO tools can help, but your best insights come from real user data. Dive into your Google Search Console, customer reviews, and audience research to identify common phrases. Use those exact words in your local SEO campaign. You’ll know you’re on the right track when your click-through rates start climbing.
Showing up in local search results is only half the battle—standing out is what brings in leads. A strong Google Business Profile and great reviews will get you in front of potential customers, but what happens next depends on how well you meet their needs.
If someone lands on your site after searching “24/7 electrician services,” your on-page call to action should not be “Contact us.” Instead, stand out with the ability to “Book an emergency repair in seconds.” Small adjustments like these make it easy for your visitors to take action.
Local SEO typically targets cities or counties, but hyper-local SEO zooms into specific neighborhoods, streets, or buildings. This level of precision is perfect for businesses that rely on foot traffic. It’s ideal for meeting customers right where they are–literally!
If your business has multiple physical locations, customers and search engines need clear, organized information to find the right one. Google allows you to add up to 10 addresses to your Google Business Profile. Include a dedicated page with each site’s address on your website with the correct address and phone number. Treat each location like a mini-business unified under one brand.
When done right, local SEO ensures that whether someone needs you in LA (Los Angeles) or LA (Louisiana), they’ll get the right location, right away.
SEO, or search engine optimization, is a set of techniques that help websites rank well on search engine results pages for relevant search terms. With a smart SEO strategy, you can improve the quantity and quality of traffic to your website through organic search results.
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We've worked with agencies before, but Zenup was a different level. Our leads jumped 60%, and organic traffic took off. The team is responsive, transparent, and truly invested in our success.
After wasting money on generic SEO, Zenup turned things around fast. Our visibility skyrocketed, and our ad spend became way more efficient. If you want real results, this is the team.
Zenup isn’t just another agency—they actually care. They built a custom strategy that cut our cost per lead by 40%, and we’re seeing steady growth.
We were skeptical after bad agency experiences, but Zenup delivered. Our website converts better than ever, and our paid ads are outperforming expectations.
Personalized plans and pricing–no commitment required.
